Caught up with intra-West-Midlands jet-setter Mike “Matt” Hodges to film his interview and cheesily staged cutaways for the In-Flight Movie DVD featurette. Every time I go back to Malvern I hate it a little bit more. The leaflet distribution process has made sickeningly apparent the narrow-minded, uber-jobsworth attitude that makes the overly steep town such a suffocating environment. Getting the flyers round Hereford was easy – all the local shopkeepers were keen to help promote the film as a piece of enterprising, spirited local culture – one chip shop owner even got his kids to hand out flyers for me in the highstreet. Dropping off flyers at Malvern’s Tourist Info Office this afternoon, the guy behind the counter asked why the film – which he had read about with great interest in the local paper – had not been screened at Malvern Festival Theatre/cinema. It was a question which was answered for me five minutes later, when I visited the Festival Theatres with an innocent request to leave some flyers. And they said no. Now I’m sorry to get all puerile about this, but just what kind of a fucked-up attitude is that? As if it wasn’t enough that the Malvern Hills Conservators, whose job should be to promote Malvern to tourists, were extremely unhelpful in filming negotiations, the Malvern Gazette failed to send a reporter to the premiere, and the Theatres had unreasonable demands in return for us filming there (they insisted on being credited on all the promotional material, despite proposing to let us film a mere 30 second scene), now I find that the Theatres are utterly disinterested in promoting, let alone screening, what is (a) an excellent piece of advertising for a town which depends at least partly on tourism for its survival, (b) a piece of local culture which would be of interest to that segment of the population which doesn’t have a mind narrower than Calista Flockhart’s waist, and (c) something other than plays, spring water and walking. Here endeth my wrath.