I always enjoy a good behind-the-scenes video, and there’s often much to be learnt from them too. My friends at Polymathematics have just released a series of ‘making of’ videos for their recent music promos, all of which are exquisitely designed and shot (my own involvement in Droplets notwithstanding!). Check out Polymath’s Vimeo channel for more behind-the-scenes videos and of course the promos themselves.

Droplets

We Were Here

The Last Human / I Do (Come True)

Hands Up if You’re Lost

And here’s an equally fascinating look at a live puppetry project they did as part of the Olympic Torch Relay celebrations…