EPK Advice

Sophie Black at work on the set
Sophie Black at work on the set

Another guest blog from Stop/Eject‘s producer Sophie Black today. She’s been hard at work creating the Electronic Press Kit, to promote the post-production crowd-funding campaign, and I asked her to share her thoughts on what makes a good EPK.

The Electronic Press Kit is an important part of post-production because we use it to send to regional news programmes and television shows, in the hope that they will do a feature on our film. There’s a lot of things which can be put into it – and in some cases it’s down to choice and what you think will best promote your film – but I got my checklist from Chris Gore’s Ultimate Film Festival Survival Guide, which I’ve been using as a guidebook. Actually it’s a corking book, and very useful, so I recommend that you get a copy. But, in the meantime, here is his checklist for EPK assemblage, and my notes on each:

  1. Two Trailers – one with music and one without. This is mainly in case they want to show the trailer but are fearful of copyright infringement with the music. We included just the one copy of the trailer, with music, because the sound track (not the score) is still in early days and it might feel seem somewhat exposed without the music. If you have the same concerns then you can do what we did and include a copy of the license agreement for your music, so that they feel safe to use it. If you haven’t got clearance for your music – what are you doing? Go and get some at once! And if you can’t, you lose all chance of having your trailer played anywhere that gets attention, and you’re wasting valuable promotional opportunities. Another reason to only include one trailer is that ours came with a swanky little pitch video, so there’s two videos included in the package already!
  2. Selected Scenes – basically this is an opportunity for you to put in the best scenes of the film to show how great your film is, or to show the general style and tone of your film (if your trailer hasn’t done this enough for you). But of course, you do run the risk of giving away too much too soon. We didn’t include any scenes in our EPK because ours is to promote the trailer and the final funding campaign, rather than a finished film (yes, this does mean there may be a second EPK at a later date).
  3. B-roll
    B-roll

    A Making-Of Featurette – Gore says that this is optional but I LOVE behind the scenes footage. No news room is going to want to show a full making-of in a small report, but including a snippet of one can entice them in (a person at a planning desk is still ‘your audience’, after all) and make them want to do their own piece on the film. Particularly when targeting local news, clips of their best scenery with film crews working on them – and looking all professional – will basically spell out the story for them. So we didn’t include a full Making-of, but I did include a happy little montage of the crew assembling the alcove and equipment in the Rivergardens, taken straight from the first podcast. Lovely Belper Scenery: check. Crew looking professional and hard at work: check.

  4. B-roll Footage – again, optional, but I recommend it more than anything. If you weren’t lucky enough to have a news crew capturing your activity whilst you were still on set (and, let’s be honest, you’d have to have quite a name for yourself for that to happen, and in that case you probably wouldn’t want them there), then sending your own behind-the-scenes footage is the only way for that to be featured in the report. News stories about films being made, particularly by independent filmmakers in local areas, are often character-driven and at least half made-up by behind the scenes footage. In conclusion, don’t submit clips of the director looking thoughtful and saying ‘action’, or the actors rehearsing a scene in front of a nice camera, and you probably won’t get a story! Again, any clips you do send should be relevant to the people you’re sending it too, so the majority of ours showed the Belper/Matlock streets and landmarks being used.
  5. Interview footage
    Interview footage

    Interviews – and here is where the second half of a character-driven news report comes from. Companies like the BBC will always shoot their own interviews, as a rule, but submitting your own interview clips will show them the type of thing the cast/crew would say in an interview, and suggests that they are in fact worth interviewing! Even better, get a clip of them saying something along the lines of “the local area is brilliant etc.” then it shows the crew will have relevant things to say for the local news channels, and that we might even make them look good – it gives them a sample sound bite and hopefully shows that the programme will get some good publicity in return. I put the interview clips in order of relevance to who I was sending to, assuming that the news crew will lose interest towards the end – that’s a good rule with anything like this, actually. Put your best stuff first – these people are very busy and might not even have chance to see all of it, even if they want to, so you have to snare them quick. So the clip of Neil talking about how lovely it was to film in the East Midlands went right towards the top. The majority of the interview snippets came from Neil and Georgina, being our main attractions, but I also included a clip of myself from an early podcast, purely because I was talking about the locations and showing how beautiful they looked.

  6. Promotional Images  –  just as with a regular press kit, it is important to include  your poster, logo, website screenshot etc., only in this case in a digital format. If you’re lucky, your logo may even be used in the background when the newsreader headlines your story, so make sure it’s in a high resolution! I also included a scan of our Belper News feature – the way I see it, that showed that we were already ‘news worthy’ and hope that it encourages further publicity.

Yes, that is a big list, but put it all together and you’ll have yourself a bonafide, well-researched-looking EPK!

At the start of the DVD, you should also include your company logo, and a disclaimer which is well-worded to discourage people from spreading your material willy-nilly without putting them off promoting it at all.

Before EVERY clip on the EPK, make sure you include the title of the film, the director’s name, a brief description of what the clip is, and a total running time of said clip. This makes the whole thing look very corporate but is helpful for the people researching and compiling your story on the other side.

You also have to silence the creative editor inside you, which is the part I found hardest. The clips you submit should be snappy and interesting, cutting straight to the relevant shots of people working and the local scenery looking great, or a one-sentence answer (if possible) in your interview clips. There’s no room for elegant pacing here.

Finished EPK
Finished EPK

One area where you can be creative, however, is in the presentation of the package itself. Don’t just put the clips onto a basic disk with a note – here is an opportunity for you to show how professional and interesting your film is before they’ve even watched the disk, which will make them want to do so. I created the disks using Lightscribe, featuring the film’s logo, and the covering letter/DVD contents sheet were made using our original posters as backgrounds. This kept everything in our colour scheme and made it looks as though everything was designed specifically for the EPK. It’s also important to ring up the news companies in advance to make initial contact; you can get addresses and numbers on the internet but you have to track down the name of the person to send the EPK directly to, to avoid it going unsorted in a forgotten pile. Plus it gets your names into the reporters’ heads before the EPK arrives, and they will (hopefully) know to look out for it.

Cheers, Sophie. Let’s hope this gets us some local news coverage.

EPK Advice

Stop/Eject Post-production Update

I hope you enjoyed last week’s Stop/Eject lighting breakdowns, but you’re probably wondering by now how post-production is going on the film.

Shoot stuff
Our hallway after the shoot. Photo: Katie Lake

The first month after the shoot was spent recovering, catching up on non-Stop/Eject stuff and getting everything ready for the launch of the second crowd-funding campaign – building  the website, editing the trailer (and doing some VFX shots for it), filming the pitch video and creating the first public rewards. So it wasn’t until about five weeks after wrapping that I had a first assembly. This ran to about 24 minutes and was very slow and clunky, as first assemblies usually are.

Since then I’ve been gradually making the film more watchable, tightening it up, adding temporary music and sound effects. Yesterday I reached the stage where I was ready to get some feedback on it, so I showed it to my wife Katie and to the producer, Sophie Black. They had some good suggestions which will inform how I proceed as I try to get it to a stage where it can be shown to some people not involved in the project, who can watch it with fresh eyes and really tell me whether the story and character arcs are working.

More pick-ups
More pick-ups

My list of pick-ups to shoot is being added to faster than I can cross them off, and every time I show the edit to a new viewer there is potential for more to be suggested. Luckily most of these can easily be shot in my living room with Katie’s hands and existing props. (I’ve never been a big fan of insert shots, but they were unavoidable when so much of the film is about pressing buttons, and they’ve proven extremely useful when it comes to pick-ups.)

Eventually I’ll be able to lock the picture, meaning that no further changes are made to the picture edit from then on (theoretically). It will then be down to the composer, the sound designer, the mixer, the visual effects artists and the colourist to put the flesh on the skeleton and complete the movie. Needless to say, you will hear plenty about who these people are and what they get up to right here on this blog.

P.S. Don’t forget to spread the word about our crowd-funding campaign at stopejectmovie.com

Stop/Eject Post-production Update

Stop/Eject Lighting Breakdown #4: Basement

As regular readers will know, I spent some time in pre-production planning the lighting of Stop/Eject‘s basement scenes – filmed at Strutt’s North Mill in Belper – even going so far as to mock up some previz images in Photoshop. Click here to read the post and see those images.

Basement lighting plan
Basement lighting plan

However, the best-laid plans of mice and men gang aft agley, and they ganged a bit agley in this case.

My lighting plan followed the concept I outlined in that pre-production blog post, which was to put lamps in between all the pillars on one side of the basement, representing daylight from unseen windows. Col and the runners duly set these up on the day, gelling them successively bluer along the length of the room, to enhance the feeling of depth.

However, none of the staff at the location were able to disable the fire alarm, which sadly meant we couldn’t use the smoke machine. So no cinematic shafts of light, and a blow to my second method of showcasing the fantastic depth of the location. (Possibly if we had warned them in advance about the smoke they could have found out how to disable the alarm. Oh well, lesson learnt.)

The third way I wanted to create depth was by turning off alternating fluorescent tubes on the ceiling, so that every other pillar would be in darkness. In the final analysis it seemed pointless to do this, as many of the tubes were on the blink anyway and so there were already plenty of shadows. One of the tubes kept flickering, which was a nice little touch.

I went with a tungsten white balance, which gave the greenest look to the fluorescent tubes. (On a side note, I find my 20mm Sigma registers this green spike much more than my other lenses.) Since the “daylight” was blue, I had created a colour scheme that had no contrast at all, being all cool. This despite all my previz and planning. Yes, I am an idiot.

Looking at the rushes again now, I see that despite using the Sigma lens, the fluorescent light has come out quite yellow, so there is a bit of colour contrast after all. Dumb luck: 1, Neil’s skill: 0.

basement wide
The existing overhead fluorescent tubes do most of the work in this wide shot, with some patches of "daylight" from our blue-gelled Arrilites and work-lights in the background.

It will be fine when it’s graded, but it could have been so much better if only we could have used smoke.

Next up was a tracking-two shot over the shelves. I chose to shoot this from the opposite side of the basement to the “daylight” lamps, so that they would backlight the talent rather than giving us flat, boring front-light. We cheated the positions of two of these lamps massively so that they would both hit Kate (Georgina Sherrington) and Alice (Therese Collins) without being in shot.

Some front-light was required, because the overhead tubes weren’t lighting the ladies sufficiently or giving a very flattering look. So we rigged a fluorescent studio light over the camera. This isn’t generally a good place to put a lamp, but when you’ve got some good backlight going on you can get away with some flatness elsewhere. Ironically, this fluroescent lamp – which had a daylight-balanced bulb – needed fluorescent gel on it to get the green look I wanted, to suggest the light was coming from the overhead tubes.

Backlights hit Kate (Georgina Sherrington) and Alice (Therese Collins) from either side.
Backlights hit Kate (Georgina Sherrington) and Alice (Therese Collins) from either side.

The basement was one of the few scenes in Stop/Eject in which moody close-ups with dark, unfilled shadows were justified.

One of the blue-gelled 800W Arrilites which had served as backlight in the two-shot now acted as Alice’s key. The edge-light on her hair comes from one of the overhead tubes.

basement Alice
Alice (Therese Collins)

Another of those backlights became a key for Kate’s close-up. The yellowish fill is from the overhead tubes, while backlight is from another blue-gelled Arrilite positioned in a way that bore no resemblance to any previous lighting. (When you’re pushed for time as a DP, you often have to chose between making it look good or maintaining lighting continuity.)

basement Kate
Kate (Georgina Sherrington)

Incidentally, the trio of shots we’ve just covered – the two-shot and the corresponding singles – conform roughly to a lighting template I call “cross-backlighting”. This model consists of two backlights in the two-shot, one out of each side of frame, one of which immediately becomes a key for each close-up. There’s more info on cross-backlighting in The Ten Minute Lighting Masterclass, one of the bonus features you get when you rent the deluxe package of Going to Hell: The Making of Soul Searcher.

That brings the Stop/Eject lighting breakdown to a close. I hope you’ve found it useful. I’m more than happy to answer any lighting questions here in the comments or on the Stop/Eject Facebook page.

The next public reward is Sophie’s great little podcast about the first day of the shoot, which will go online when we reach £400, so be sure to visit stopejectmovie.com and help us get there. Thanks everyone!

Stop/Eject Lighting Breakdown #4: Basement

Stop/Eject Lighting Breakdown #3: Bedroom

Today I’m taking a look at Stop/Eject‘s three brief scenes in Kate’s bedroom. Each consisted of one shot only, but each required a different look. Here’s my lighting plan:

Bedroom lighting plan
Bedroom lighting plan

Much of the room, including the window, would never be seen. This allowed me to black it out and place my own fake window exactly where I wanted it.

If you imagine your subject (viewed from above) is at the centre of a clockface and they’re looking towards 12 o’clock, your key light should usually be at around 1:30 or 10:30. That’s enough of an angle to give their face some dimension and shadow, but not so much that you can’t get light into both eyes. That’s a rough rule of thumb, and of course it can vary according to the mood you want to create.

Setting up for a top shot
Setting up for a top shot

Knowing that Kate (Georgina Sherrington) was going to be facing more or less towards camera, I accordingly chose the corner of the room in the top right of the plan for the key. You can see I’ve drawn in a “cardboard window frame” gobo, but as it turned out there were some fold-up chairs kicking about, one of which threw a very window-like shadow when clamped to a C-stand in front of the 1K.

The first of the three scenes was set at night. Since Kate was exhausted, it was reasonable she would not bother turning on lights or closing the curtains, so the 1K – with blue gel for a moonlight effect – became the one and only light source for the scene.

To get a bird’s eye view of the bed, the camera was clamped to the cantilevered arm of a well-sandbagged C-stand.

The bedroom by moonlight
The bedroom by moonlight

The next scene was the following morning. This was a piece of cake; I just swapped the blue gel on the 1K for orange for that sunrise look.

The bedroom by sunlight
The bedroom by sunlight

The third and final scene was night again, but this time with other light sources besides the window. Kate’s key was a practical table lamp, reinforced by a 100W clip-light just out of frame.

Col rigged a 300W backlight, or “hair light”, on top of the wardrobe, representing a ceiling light. As it turned out, once the door was opened it flagged this light off Kate. I didn’t mind because her dark hair stood out well against the light background anyway, and the 300W lamp still put a streak of light in the top right corner of the shot, which was a bit of added interest and helped frame the composition.

An Arrilite was set up in the corridor to create depth, and was gelled green to contrast chromatically with Kate’s orange skin tone.

The bedroom by artificial light
The bedroom by artificial light

So although brief, one-shot scenes like these might seem restrictive for a director of photography, they’re actually some of the most creative because you can experiment and create a variety of different looks relatively quickly.

If you’ve found this blog useful, please visit stopejectmovie.com and make a contribution, or if you’re not able to do that then share the link with as many people as possible and help spread the word.

And stay tuned for the fourth and final part of this breakdown, in which I’ll look at my least favourite scene (lighting-wise): the basement.

Stop/Eject Lighting Breakdown #3: Bedroom

Stop/Eject Lighting Breakdown #2: Living Room

In this second part of my Stop/Eject lighting breakdown, looking at the how, why and what-with of lighting a short film, I’ll focus on the scenes in Kate and Dan’s living room. If you missed part one, check it out first to see what equipment we had with us. You can also read production designer Sophie Black’s blog about decorating and dressing the living room over on her website.

Int. Living Room – Day

Here’s my lighting plan for the main scene in the living room:

Living room lighting plan (day)
Living room lighting plan (day)

Along the bottom I’ve drawn in the tracks and camera for the master shot. I’m treating the location like a three-walled set, so this bottom wall will never be seen. (The pink highlight was to show Sophie which walls needed painting.)

The wide tracking shot had the potential to be difficult from a lighting stand-point, since it would show almost 270 degrees of the room. Putting the lights behind camera is never a good idea creatively; you end up with a depth-less image that looks like a photo taken with flash. But fortunately the location had a high ceiling, so Col was able to rig lamps overhead.

Col runs power cables for a ceiling-rigged light
Col runs power cables for a ceiling-rigged light

When you can’t afford to hire HMIs – which emit a 5,600K light, the same colour as sunlight – you have to make a difficult decision on your daytime interiors. You could put blue CTB “daylight” gels on your tungsten lights, but that immediately cuts out half their illumination, and they’re not very bright to start with. Or you could white-balance somewhere in between daylight and tungsten, letting one go slightly blue and the other slightly orange on camera, like I did in the shop.

Or you can cover the windows in CTO gel, tinting the incoming daylight orange to match your tungsten lamps. Typically this is only practical for rooms with small windows – and luckily our living room location was such a room. So once the window was gelled, I knew I could set my camera’s white balance to the tungsten preset (3,200K) and all the light would look white.

As daylight is liable to change – the sun moves across the sky, goes behind clouds – you’ll always want to reinforce it with an artificial light source for consistency. Besides which, I wanted it to look like the sun was out and shining straight in the window, which I clearly couldn’t rely on nature to do for me. Hence the 1KW Arrilite in the lighting plan (labelled simply “1K”), rigged above the window.

In discussions with Sophie and Katie, the costume designer, we had decided to make yellow the colour of happiness in Stop/Eject. So, since this scene is before Dan’s death, I chose to put straw gel on this 1K. In retrospect, this was a bit over the top, given that the walls were already painted yellow.

A 300W work-light was rigged from the ceiling just in front of the fireplace, to provide some backlight.

As in the shop, an 800W Arrilite with magenta gel was placed behind the alcove to represent the wall sconce.

A table lamp was placed on Dan’s desk to brighten up what could otherwise be quite a dark corner.

The other two lamps shown in the plan were ditched as unnecessary for the wide shot.

Finally, a little smoke was added to volumize the “sunlight” and generally diffuse the image.

Here are some frames from the rushes of the wide shot:

Living room master shot (start position)
Living room master shot (start position). The key light (a straw-gelled 1K Arrilite) is above the window, off camera right, while a magenta-gelled 800W Arrilite behind Kate (Georgina Sherrington) provides backlight.
Living room master shot (end position)
Living room master shot (end position). Both characters here are mainly lit by natural bounce off the walls. The window is gelled with CTO to match it to the tungsten light inside.

Let’s look at a couple of other camera angles in this scene, and how the lighting set-up had to be tweaked for them.

Kate's mid shot
Kate's mid shot

This mid-shot of Kate (Georgina Sherrington) was straightforward. The 1K “sun” provided lovely backlight, while the 300W work-light above the fireplace wraps this around the right side of her face a little. The only addition needed was a reflector next to camera for fill.

Dan (Oliver Park) editing audio on his laptop
Dan (Oliver Park) editing audio on his laptop

This angle starts as a single on Dan (Oliver Park). Kate is occasionally revealed in the background, and she was already well lit by the 1K “sun” and the 300W work-light.

I wanted some edge light on Dan to highlight his ear, because he’s listening closely to the audio he’s editing. This was a 100W clip-light off camera left at about the right height to suggest an unseen table lamp. As an added bonus, this light also supplied some fill on Kate as she crept up on Dan later in the shot:

Later we tilt up to Kate as she creeps up on Dan.
Dan's close-up tilts up to Kate creeping up on him. The straw-gelled 1K "sun" is providing her key, while the shadows on her face are filled in by a 100W clip light below and to the left of frame.

Once Kate is sat on Dan’s lap you can see the key light in action:

The close-up becomes a tight two-shot
The close-up becomes a tight two-shot

What was the key lamp? Having established the desk lamp in the wide, I could have used that – or something representing it – as the key. Instead I decided to add some colour contrast by using the blue light from the computer screen. The screen wasn’t bright enough to light him in reality, so this is where a £2 LED camping light came in handy – I simply hooked it over the top of the screen. (For more info on colour contrast, see this earlier post.)

LED camping light
LED camping light (picked up from a charity shop for £2)

For a later daylight scene in the living room, I totally cheated the lights. It’s easier to get away with cheating your lighting angles when a scene only has one shot and the audience can’t see too much of the geography.

I had Col rig a second straw-gelled 1K Arrilite close to the first, but pointed at right-angles so as to directly backlight Kate. Naturally reflected light was not giving Kate’s face the definition I wanted, so I put the 800W Arrilite out of the right of frame with several layers of tough spun diffuser on.

Here’s the result:

Georgina Sherrington as Kate in Sophie's living room set
Second daylight scene in the living room

The light sources don’t stand up to much scrutiny, but it’s a brief scene so I think I’ll get away with it. Except that I just told everybody. D’oh.

Int. Living Room – Night

Living room lighting plan (night)
Living room lighting plan (night)

The single nighttime scene in this location was filmed in the early afternoon, so the crew blacked out the window. The 1K “sun” lamp was of course turned off, but the 300W work-light was left as a backlight for Kate on the sofa. A fluorescent-gelled 800W Arrilite was placed in the corridor to represent illumination from a strip light in the kitchen.

I wanted to trap Kate within a formal, symmetrical frame. Two practical lamps in the background, on either side of the wide shot, contributed to this effect.

Finally, she was meant to be watching TV, although the set would never be seen. Over the years I’ve tried several techniques for simulating TV illumination. I haven’t found a definitive one yet, but currently my favourite method is to bounce a day-light balanced lamp (in this case one of the fluorescent studio lamps, not an 800W Arri as the plan indicates) off a reflector that’s being wobbled by a crew member.

Nighttime in the living room
Nighttime in the living room

That’s your lot for today. Next time we’ll look at the bedroom scenes (minds out of the gutter, please).

Stop/Eject Lighting Breakdown #2: Living Room

Stop/Eject Lighting Breakdown #1: Charity Shop

This blog post is the third of our public rewards in the Stop/Eject crowdfunding campaign. If you’re reading this, it means we’ve raised at least £300 so far. If you don’t know what the hell I’m talking about, go to stopejectmovie.com to watch the trailer for my new short film and find out about the public and individual rewards we’re offering to anyone who sponsors the project.

In this post I’m going to break down the lighting set-ups for some of Stop/Eject’s key scenes in the shop, looking at what I was trying to achieve and how I went about it. I had intended to cover all of the film’s key scenes, but after writing out the shop stuff and realising how long it is, I’ve decided to save the rest for another time.

First of all, here’s the lighting equipment we had available to us on the shoot:

Plus stands, gels, sandbags and lots of splitters and extension leads. However many extension leads you think you need, triple it and you might just about have enough.

Int. Shop – Day

Here’s my lighting plan for the daylight interiors at Magpie, the shop location:

Shop lighting plan
Shop lighting plan

My aim with the lighting here was to create a transition from the cool realism of daylight at the front of the shop, through the warm shop floor, with patches of other colours adding depth and delineating different areas, to the alcove and the magenta light of the sconce which illuminates the tape recorder. In a nutshell: a magical journey.

Since it was a real location, there was genuine daylight flooding in through the windows, over which I had no control. This would determine my white balance and exposure, and everything I introduced would have to work with that. I knew that the windows would be blown out, but this was necessary anyway to hide certain things that were meant to be happening out on the street but weren’t.

We lensed the shop interiors at f1.8 on ISO 100 or 200. As you can see on the lighting plan, we set the white balance to 4,500K – dialling it in using Magic Lantern, which I’ll discuss in a future post. 4,500K is halfway between daylight and tungsten. This meant the daylight would appear slightly blue on camera, while any ungelled tungsten lamps would appear slightly orange, so my magical journey was already creating itself to some extent.

Col rigs the blonde outside the shop windows.
Col rigs the blonde outside the shop windows. Sandbags are a must if members of the public are walking by, and you should have a crew member man the lamp at all times.

Although my plan shows two 1K Arrilites outside the windows, on the day I chose to use the blonde instead. This was to enhance the backlight on characters near the windows. When we flipped around to shoot towards the back of the shop, we often turned off this blonde because the natural light was doing enough by itself.

Col rigs a work-light to the ceiling
Col rigs a work-light to the ceiling

I also forgot how many work-lights Col had when I drew the plan. There weren’t enough to have the three shining down the side wall. But I did have him rig the other four in the plan. The owner of Magpie was totally laid back about us screwing things into his ceiling, which made rigging these lamps fairly straightforward.

Two of the ceiling-rigged work-lights in action
Two of the ceiling-rigged work-lights in action

The two 500W work-lights drawn either side of the legend “full fluorescent gel” were initially not gelled at all. I decided it was best to keep them warm to facilitate the transition I described earlier. But ultimately we gelled them with half CTB (Colour Temperature Blue, i.e. daylight correction) because they were looking a bit too warm. These two lamps served to drop splashes of orange light on Kate (Georgina Sherrington) as she approached the alcove when shooting towards the front of the shop, and to backlight her and the other characters when shooting towards the back.

The 300W work-light trained on the alcove was left ungelled, which really made the red of the curtain pop.

The lone 500W work-light shown to the left of the staircase in the plan was gelled with half-green fluorescent correction, as planned, for no particular reason other than to separate this area of the shop a bit from others.

A 1K Arrilite was placed at the top of the stairs pointing down to give background depth to wide shots, and also to give some highlights to Dan (Oliver Park) and Alice (Therese Collins) when they’re looking at the records. The 1K was gelled blue (full CTB) to represent daylight. A second one, not in the plan, was placed in a doorway off to the side of the staircase to throw some side-light both on the stairs and on a patch of the shop floor next to the clothes rack.

Ollie and Therese looking at the records
Dan and Alice looking at the records. The light hitting them from Dan’s elbow down is from the daylight-gelled 1K Arrilite at the top of the stairs (directly behind camera) and the rest of the front-light on them is from a 500W worklight on the ceiling with a half-green gel on it.

An 800W Arrilite was positioned at the back of the alcove, with a couple of layers of tough-spun diffuser and one of magenta gel. Sophie had chosen to paint the sconce in the alcove with magenta paint, and I felt I should reinforce this in my lighting. It completes the magical journey nicely by representing the reddest end of the lighting spectrum I’d created.

Wide shot towards the back of the shop
Wide shot towards the back of the shop. Hopefully you can see the transition I tried to create from the cool daylight in the foreground (enhanced by the blue-gelled blonde), through the orange backlights (from the ceiling work-lights) and pools of illumination from the clip-lights dotted about, to the magenta of the alcove in the background. Note also the extra depth created in the right of frame by Arrilites at the top of the stairs and off to the right of the stairs.

The final touch was clip-lights. We bought twelve of these £2.50 fixtures earlier in the year from B&M for the Cyclotron. Somehow the Cyclotron itself never got used, but the clip-lights were cannibalised and used extensively.

It’s all very well having a great location filled with interesting set dressing, but as DP if you don’t create depth with your lighting, then all that work is wasted. The clip-lights seemed like a great way to add little pools of warm light that would separate the layers of clutter from each other and provide contrast.

Georgie leans into one of the clip lights
Kate leans into one of the clip lights

I loved this moment in the wide shot when Kate leant into one, picking her out from the background and reinforcing her leaving Dan behind on her magical journey. (Tell you what, just down your drink every time I write “magical journey”, okay?)

I found myself in need of a little extra “daylight” near the door – to keep Kate in the “real world” a little longer – and so I had one of the fluorescent studio lamps set up on top of a cabinet. That’s what’s hitting Dan on the left of his face in the above image. If I had to justify this light source, I’d say it’s daylight reflecting off a glass cabinet front. You’d buy that, right?

A second fluorescent lamp was employed when the time came to shoot a crucial Glidecam shot leading Kate as she advances into the shop. It was great that she moved in and out of the tungsten lights on her journey, but I was losing her eyes too much. And if you can’t see into your actors’ eyes, you might as well pack up and go home because you don’t have a film.

So while Col operated the Glidecam on this shot, I walked behind him, shining the fluorescent lamp over his head and straight into Georgie’s face. This constant, soft frontlight was at just the right level not to kill the dynamics created by the other lamps, while still putting a sparkle in her eyes and filling in any unflattering shadows.

Check out the shot in the trailer about 8 seconds in:

I also love the shadow from the clothes rack that crosses her face during this shot. This is cast by the 1K Arrilite in the doorway by the stairs, on the other side of the rack. Ostensibly it’s daylight from an unseen window.

This turned out to be one of my favourite shots in the film from a cinematography perspective. Georgie looks absolutely stunning, because of course she is, but Debs’ lovely make-up and the lighting here really bring out her features.

Glidecam shot
Glidecam shot. The highlights on Kate’s face come from a blue-gelled 1K Arrilite off left, behind the clothes rack, while fill is provided by a fluorescent studio lamp I’m holding above camera.

Col pumped in smoke for all the shop interiors. This is another great way of adding depth, not to mention enhancing the dusty, mysterious feel of the shop.

Int. Shop – Night

When it came to the night scenes in the shop, the lack of natural light made quite a big difference without me having to do anything. I changed the white balance to tungsten (3,000K) and experimented with turning off different lamps until I arrived at the mood I wanted. The blue-gelled Arrilites now appeared even bluer, passing as moonlight.

Night time in the shop
Night time in the shop. Alice is backlit by a 1K Arrilite at the top of the stairs and side-lit by another 1K in a doorway off to the right, this one gelled blue to represent moonlight coming in through an unseen window. Note how we’ve turned on the practical lamps (the table lamp and floor lamp) to add contrast.

The most striking effect in the night scenes is the police lights. These were integral to the storyline, so I’d discussed them with Colin way in advance.

If you look at the opening scene of Soul Searcher (above – particularly noticeable from about 3’03 onwards), you’ll see that we made use of the flashing amber light on the street-cleaning vehicle. The actual light on the vehicle wasn’t powerful enough, so I asked Col to build a reflector that could be spun in front of an amber-gelled redhead to create the effect.

Eight years later, Col rebuilt this low-tech device for Stop/Eject’s police lights, gelling one side of the reflector red and the other blue. If you scroll back up to the Stop/Eject trailer and scrub to 2’00 you’ll see a behind-the-scenes glimpse of this in action.

Setting up the Spinning Disc Mark II
Setting up the Spinning Disc Mark II

As it turned out, the reflected light from the catchily-named “Spinning Disc Mark II” was not bright enough for wide shots. Instead it fell to Sophie, if I remember rightly, to hold a flag in front of two lights, one gelled blue, the other gelled red, and move this flag back and forth during takes. At other times we simply switched the lights on and off in rapid succession.

During the shooting of all the shop scenes, I felt like I wasn’t quite achieving the look I wanted. Obviously my mind was on many other things, and we were very pushed for time, but somehow it wasn’t looking quite as moody and cave-like as I thought it should. But having played with colour-correcting a bit of the footage now, I’m more than happy that with a little grading it will look great.

If you have any questions about anything I’ve covered here, please comment or post on the Facebook page and I’ll be happy to answer.

That’s all for now, but I will be covering other scenes very soon. Thanks for getting our funding campaign to the £300 mark, and please keep giving and sharing the link so we can finish this epic little short to the best possible standard.

stopejectmovie.com

Stop/Eject Lighting Breakdown #1: Charity Shop

Trailer Tips

Watching the Soul Searcher trailer
Lara Greenway and Ray Bullock Jnr. watch the Soul Searcher trailer for, like, the gazillionth time.

For independent filmmakers, there was a time when trailers were something you didn’t worry about until the movie was finished and you were looking to get it distributed. Maybe you cut a basic one during or just after production to show the cast and crew some of the fruits of their hard work. (This proved a massive morale booster during Soul Searcher‘s six-week principal photography slog.)

But times have changed. Now the saturation of broadband has made video on the web an everyday thing, and a trailer for your short film or micro-budget feature posted on-line has a good chance of reaching some kind of audience and starting to build word of mouth about your project. Not to mention the rise of crowd-funding, for which having a pitch video – typically consisting partly of a trailer – is essential. Indeed, shooting a trailer before you’ve shot the film, in order to raise finance, has become extremely common.

So today I’m going to share some advice on editing trailers. I can’t claim to be an expert on trailer editing – it’s not an area of editing I’ve ever been able to specialise in – but the trailers I’ve cut generally get a good reaction, so I must be doing something right.

By the way, these tips assume that you’ve actually shot the film. If not, you’re more in the area of a teaser trailer, which is a whole other subject.

Music

The first trailer I cut for Soul Searcher – the morale-booster – used Mark Mancina’s theme from Speed. Since it was just for cast and crew and wasn’t going on the internet, the copyright thing wasn’t an issue. But these days you’ll definitely want to put your trailer online, so make sure you have the rights to use the music.

If you already have a composer lined up for your film, it may seem logical to have them score your trailer. This is what I did for Soul Searcher’s second trailer, edited primarily for a preview screening at 2004’s Borderlines Film Festival. Unfortunately this didn’t really work. The composer dutifully reflected every little change in the on-screen action. But that’s not how trailer music works. Trailer music needs to be driving and insistent, and should only change moods at two or three carefully planned points. So here’s the tip:

ALWAYS CUT YOUR TRAILER TO MUSIC. Never edit first and try to add music later or have music written to fit.

Watch the Dark Shadows trailer and notice how they use music to pace the edit and underline the transitions. Also note how they punctuate the comedy by stopping the music for the bigs gags, then bring it back in over a reaction shot.

Structure

Everything you need to know about how to edit a trailer can be learnt from simply watching trailers. You’ll notice that they’re structured into well-defined acts, with a key plot point and a change in the music between each act. Like an actual film, the first act will normally set up the world and characters, the second will present a sticky situation and the third will be about trying to resolve that situation, although of course in a trailer no resolution will come.

These days the studio logos tend to be a few shots in, or even at the start of the second act. If you don’t have a motion graphic logo for your production company, now’s the time to sort one out because it won’t feel like a trailer without it.

At the end of the third act will be the title and the “button”. This is a final beat – a sort of exclamation mark at the end of the trailer’s sentence – and is usually comedic. That’s followed by a couple of brief screens of credits (SFMoviePoster is a useful font to get hold of here) and a release date.

Look at the structure in The Dicator’s trailer below: a prelude building mystery, a first act setting up the character, a second act showing the kidnapping predicament, and a third act in which hilarity ensues. Possibly.

Style

Two stylistic things that have been pretty big in trailers for a few years are speed changes and lines over black.

Speed changes work best on tracking or craning shots, and quite simply involve speeding up the first part of the shot for no other reason that it looks kind of cool. Slow motion is used a lot as well, often because you need to emphasise a dramatic point in the trailer more than the director felt was necessary for the film itself. For the same reason, adding a digital zoom-in to a key close-up is quite common.

Running lines of dialogue over a black screen is another emphasis tool. Typically these come at the transition points between acts. We get a montage of shots and music, then everything goes black and silent except for one key line of dialogue, then – BOOM! – a new piece of music kicks in and we’re assailed with moving images once again.

Similarly, fades to black get used a lot in trailers. These can help hide continuity issues caused when you compress a scene, but also aid generally in pacing.

Strobing has become popular lately too – cutting black frames into shots to break them up. It adds pace and makes the viewer feel like they’re not getting to see everything. See the end of this Prometheus trailer for an example.

Text and Voiceovers

Keep these to a minimum. In fact, don’t do a voiceover at all unless you can afford to hire the actual Trailer Voice Guy. Anyone else voicing over your trailer will immediately make it sound amateurish, unless it makes sense for one of the characters in the film to do the VO.

And don’t put your cast’s names up in big letters in your trailer, unless they’re genuine name actors.

Taglines are fine as on-screen text. Check out trailers for films in a similar genre to help you choose a font. There was a time when every trailer had text which moved towards you, with the letters simultaneously separating out. That fad seems to be over now, but look out for things like this in big movie trailers which you can emulate. Dramas and chick-flicks tend to have their captions over a background of out-of-focus points of light – easy enough to shoot with a DSLR and some Christmas lights if you can’t get hold of a stock motion graphic.

Take This Waltz, below, uses this kind of text background.

Sound

Sound is just as phenomenally important in a trailer as it is in any other moving image format. Bad sound can instantly ruin all the hard work you’ve put in to make your trailer look like a “real” trailer.

It can be difficult, especially if you’re cutting your trailer early in post-production. You haven’t done your ADR yet and you don’t even have a post-production sound crew on board.

The solution? Download Audacity – a free piece of audio editing software – and use its noise removal filter on any troublesome production sound. It won’t work miracles, but if you have background noise like traffic, hiss or mains hum it will seriously reduce it. As a side effect you will get digital artefacts, but these will be inaudible once you’ve mixed in your music.

Make judicious use of good sound effects. Get hold of some nice, chunky whooshes to underscore your speed-changes, or your captions zooming on. If your film is a comedy, maybe throw in a record scratch effect when your music jars to a halt for an act change.

Check out the use of loud, whooshy, slammy noises (technical term) in the Men in Black III trailer:

And finally…

In case you somehow missed it, here’s the trailer for my new short film, Stop/Eject:

Trailer Tips

Bhasker Patel Wastes My Time

Bhasker Patel
Bhasker Patel

This is Bhasker Patel. Yes, he’s that guy from off of Eastenders.

Last autumn, when I posted the first casting call for Stop/Eject, Bhasker applied. At the time I envisaged the Shopkeeper as a little old man, so Bhasker fit the bill and I invited him to audition. He said he couldn’t make it because he was needed on the set of Eastenders.

Later I put out a call for Dan, aged 25-35. Bhasker applied again.

Then I put out a call for Old Kate, an elderly woman. Once again, Bhasker applied.

In fact, every casting call I put out for Stop/Eject (and I put out a lot, because as you know we had horrendous trouble getting – and keeping – a cast) Bhasker applied to.

This is a waste of my time and his. You apply for a role, it turns out you can’t make the audition – fine, could happen to anyone. You apply for a role you’re clearly unsuitable for – definitely comes across as desperate, but worse things have happened. You apply multiple times to the same film for roles you don’t fit when you know you probably don’t have time to audition anyway – clearly you’re not actually reading the breakdowns.

And he’s not the only one. Don’t even get me started on composers, many of whom seem to spend far more time writing spam than music. (Sorry to those composers I actually work with. You are lovely. Don’t ever change.)

Rant over.

Actually, those puppy-dog eyes staring out at me from Bhasker’s headshot make me feel like quite an arse for bashing him. Sorry dude. You’re probably quite a nice guy. Maybe someone hacked your email account? You should look into that.

Bhasker Patel Wastes My Time

Stop/Eject: Shoot Day 6 Podcast

A look at the unscheduled sixth day of principal photography on Stop/Eject

For Stop/Eject’s post-production crowd-funding campaign, we’ve introduced a new idea. As well as individual rewards for everyone who sponsors – anything from a ticket to the premiere to a voice role in the film, depending on how much you contribute – there are public rewards too. The way these work is that every time the total raised passes one of the hundred pound marks, we release a little treat online – like podcasts or special blog posts.

When the campaign was launched yesterday, we received an amazing £240 in just a few hours, smashing through the first two public reward targets.

Accordingly, Sophie has published a special, detailed blog breaking down the design and creation of the living room set, and a video podcast about the final day of shooting. Why the final day? Well, because the podcasts about the other days aren’t ready yet; we weren’t expecting the total to get past £200 so quickly!

Read Sophie’s blog here.

And you can watch the podcast above.

You can make your contribution to Stop/Eject at stopejectmovie.com and help us reach the next target, £300, for an in-depth breakdown of how I lit the shop scenes, what with and why.

Stop/Eject: Shoot Day 6 Podcast