To recap The One That Got Away’s results, at a total cost of £71 I entered this three minute puppet film – which cost almost nothing to make – into 36 festivals, choosing mostly those with no entry fee, just middleman costs. It was accepted into just two.
Stop/Eject was a bigger production, though still a DSLR short with an entirely unpaid cast and crew. It was financed by two crowd-funding campaigns, one in preproduction and one in post, which raised around £4,200. Although the second campaign’s budget included money towards festival entries, we later opted to run a third campaign from which we raised another £600 for additional submissions.
I had decided early on that I wanted to go all-out for festivals with Stop/Eject, entering all the top tier ones and then a number of smaller events too. The British Council has a list of ‘key’ festivals (you can apply to the Council for travel funding if your film gets into one of them), and it’s also worth checking out the lists of Bafta- and Oscar-qualifying festivals.
Over a two-year period, producer Sophie Black and I submitted Stop/Eject to 47 festivals, at a total cost of £772. Some submissions were direct, but most were via platforms like Withoutabox, Shortfilmdepot and Reelport. Wherever possible we sent online screeners, but some festivals only accepted physical DVDs or Blu-rays, so the £772 includes postage costs, but not duplication; see my breakdown of the film’s post budget for that info. With the exception of Aspen, we always entered before the Early Bird deadlines so as to pay the lowest fee and have the greatest chances of being programmed, because festivals do not wait until the final deadline to start filling up their screening slots. The most expensive entry was Berlin at £45 (€50), but at the other end of the scale a few festivals, like Torino, were free.
Our first official selection, Raindance, came almost a year after we had started submitting. Full disclosure: our exec producer has worked for Raindance and put in a good word for us. Nonetheless, we were delighted and we hoped that screening at a top tier, Bafta-qualifying festival would bring us to the attention of festival programmers around the world and lead to at least a few invitations and further selections.
But it was not to be. Another year of rejections followed, by which time we had run out of top tier festivals to enter and moved down to smaller ones which had piqued our interest for various reasons, or been recommended to us.
We were eventually selected for six more festivals: Fargo Fantastic Film Festival, Southampton International Film Festival, the Underground Film Festival in Corke, the Short Cinema Festival in Leicester, Worcestershire Film Festival, and Beeston Film Festival. We were nominated for awards at three of these events, and ultimately won Best Drama Short at the Underground Film Festival.
If you’re keen to know all the details, I’ve put together a spreadsheet of all the submissions we made, the costs of entry, middleman fees, and results. Download it here.
Were those seven official selections worth the £772? Effectively we paid for seven screenings at £110 a pop. Or to look at it another way, we paid for seven laurels for our poster at £110 a pop.
Many have posited that the whole film festival circuit is a con, that festivals have become gatekeepers in the way that studios and agents once were – check out this very interesting article. At the very least, I do think the odds of submitting cold to a top tier festival and getting in are astronomically low.
One interesting little side effect was that, thanks to our Raindance selection, we were able to submit Stop/Eject for Bafta’s Short Film Award. We made the long-list for the award, meaning that we were one of fifteen films from which the five nominations were chosen. To be honest I’m a little relieved we didn’t get nominated, because then I might have felt obliged to use the exposure to push my directing career, rather than focusing on the cinematography career which I’m so much happier in now.
Finally, if you haven’t seen Stop/Eject and want to judge its festival-worthiness for yourself, here it is…
Last week filmmaker Sophie Black‘s crowdfunding campaign smashed through its target. I asked her to share the story of how Songbird, starring X Factor contestant Janet Devlin, raised its funds. And if you’re interested in contributing yourself, the campaign is still running here. Take it away Sophie…
In all honesty, I was dreading the thought of crowdfunding for Songbird. I’ve worked on more fundraising campaigns than I can count (for myself and on behalf of other directors) ever since the early days of the format. Back then, it still seemed unique and exciting, and it was a little easier to reach your goal. Nowadays, everyone and their dog seems to have a funding campaign, raising money for films, inventions, albums… even personal ventures such as holidays and weddings!
The market has become over-saturated, and it’s more likely that your campaign will get a reaction along the lines of ‘not another one!’ rather than the intrigued enthusiasm you’re looking for. I’ve seen a steady decline in the amount of funds I’ve been able to raise over the years; my most recent campaigns, for the films Ashes and Night Owls respectively, were only able to raise between £800 and £2000, and even those amounts came after a hard fight.
However, if you want to get a film made, and you can’t afford to finance it yourself, crowdfunding can be a lifeline. There are very few funding resources for independent films, particularly short ones, and when my traditional funding applications for Songbird all proved unsuccessful, I was left no choice but to face crowdfunding again.
For me, there was one condition to running another campaign; I wanted someone attached with a fanbase. It’s clear by now that the most successful campaigns have someone involved with a good online following – be it the lead actor or even a director with a decent level of buzz around them. Another independent filmmaker I know, Helen Crevel, recently raised over £5000 in a couple of weeks because she had Doctor Who star Colin Baker attached to her film. And I’m sure we all remember how well Zach Braff’s fundraising campaign went, starting a chain of big-name campaigns.
Janet Devlin was a name that came up early on in pre-production for Songbird. Writer Tommy Draper had her in mind during some of the first drafts of the film, and I’d also been a fan of her music for a while, so I was aware of certain similarities between her and the lead character of Songbird, Jennifer. She also has a beautiful singing voice, so we knew that the musical elements of the film would be in safe hands. But, creative reasoning aside, if you had to just look at the casting from a business perspective, Janet has a huge online following across Youtube, Twitter and other social media, and her fans are very vocal and proactive in their support of her work. For all these reasons and more, we are very, very lucky to have Janet on board – and from the moment she announced her involvement in Songbird, the amount of interest in the film doubled – as did the amount of followers on the Triskelle Pictures Facebook page!
Even with those initial seeds sewn, myself and my team still launched the crowdfunding campaign with some trepidation. We had an early boost, as we were able to raise over £1000 within the first 24 hours. By the next day, we were on £1500… and then it stayed around that mark for about a week. An early sense of security was immediately replaced by doubt and fear, as well as emails from backers asking what would happen if we didn’t reach our target. There was always a certain amount we needed to raise in order to make the film, and as we’d set up our Indiegogo campaign to give us whatever funds we raised, even if it was too little, we were putting ourselves at risk of a fall.
Between myself and my core team, we had managed to raise a small amount of the budget ourselves before the campaign started (less than £1000) so we were able to drip-feed this into the campaign on and off in small amounts to keep it appearing active when we needed to. But we tried to keep the momentum going in other ways; as well as the standard social media posts morning, noon and night (the ‘bugging’ element of crowdfunding that no one really likes!), producer Laura Cann contacted relevant online magazines who might be interested in the campaign – fans of independent filmmaking as well as fantasy – and we both posted the campaign in relevant Facebook groups and forums.
We also maintained interest in the film by releasing new videos about it every time we hit a certain benchmark in our funding campaign (£500, £1000, £2500 etc). For added intrigue, we kept the title and content of each video secret until the subsequent one had been released. This was a technique director Neil Oseman and I first used during the post-production funding campaigns for Stop/Eject; it worked well then, and gave our followers some nice insights into the production, so I was keen to do it again. But there was one mistake we made back then that I didn’t learn from; once again, I didn’t get all of the videos ready ahead of the funding campaign. I did the first two/three, thinking we’d have plenty of time before the next target was reached. What happened next scuppered that plan…
Although the first surge of donations was unexpected, the people who donated were, to a degree, ‘accounted for’: they were people we knew, people who had supported our campaigns before, or film fans keen to find out more about a new film. These are your target audience for a standard fundraising campaign, and the type of people you usually expect (or rather, hope) will donate.
But behind the scenes, Janet’s fans had been slowly sharing the campaign page on social media, and the amount of ‘tweets’ and ‘mentions’ had grown steadily. Tommy helped aid this by making a list of people he noticed regularly shared Janet-related news, and he encouraged them by contacting them and thanking them, or by asking them directly to contribute. Janet and her team had also been working hard, not just behind-the-scenes but in effective public posts; as well as sharing her fans’ tweets, Janet posted a photo of herself writing the songs for Songbird, with a link to the campaign in the comments below. This gained more attention than any repetitive sharing of the campaign page alone would do.
Eight days into the Songbird campaign, we were stuck at around the £1500 mark still. I was producing a corporate shoot in the middle of a field that day, with minimal signal, so I didn’t pay much attention to my phone or the campaign. It didn’t seem overly active at the time. By the time I got signal again, we had nearly reached our target. We had suddenly had a surge of big donations – some in the £100s, as we had received on day one, but even a couple of £1000s. Two days later, we had not only reached our goal, but we had surpassed it by £2000. As I write this, the current total is just over £10,000. We asked for £7,500.
Getting more than you ask for isn’t all fun and games; it means that the cut Indiegogo (or whichever hosting site you use) will be much bigger, so you need to prepare yourself for that. Also, unless you double your budget, your new funds won’t be enough to boost every department of production, so you need to be clever about how you spend it. It can be good to think about things you didn’t have before, that you can now afford (most people forget to budget for post-production and festival entry fees in their initial budget. Going over target can enable you to think about that properly for the first time) rather than upgrading elements you already had. The other, final downside is that you need to be careful about where you put the money once it’s ready to be transferred; you can’t have amounts as big as £10,000 moving around your bank account without making sure its accounted for down the line!
But, these minor inconvenient truths aside, my team and I are of course ecstatic about having smashed our goal. We’re beyond-words grateful for all the support we have received so far. We went from being rejected for funding to raising 134% of our budget within a fortnight. And, with the unpredictable nature of crowdfunding, all I can say in conclusion is that it’s down to three things: 1) having a popular name in the lead role, 2) my core crew working damn hard every day, and 3) a good old dollop of flukey good luck on the end. Having Janet’s fan base behind us is a privilege, but I like to think that personally keeping a good online presence and supporting other independent filmmakers over the years might have given us a boost too, even if it was on a smaller scale. Because the first person who donates to your campaign – be them your friend, your colleague or even your Mum – is just as important as the person who takes you over your target.
In the autumn of 2014 I served as director of photography on Ren: The Girl with the Mark, an incredibly ambitious short-form fantasy series, and have since been assisting with postproduction in various ways. Now that season one of the show is complete and ready to show to the public at last, I took the opportunity to sit down with director Kate Madison and ask her about some of the unique aspects of the show’s production…
Kate, many people will know you as the director, producer, co-writer, actor and general driving force behind Born of Hope, a Lord of the Rings fan film with over 35 million YouTube views. Did that film’s success open any doors for you, and what was the journey from there that led you to want to make a web series?
Born of Hope potentially opened doors even if they weren’t visible doors, in the sense that although it didn’t result in Hollywood coming calling, it created a a bit of a buzz and it became known in the industry. Myself and Christopher Dane [the lead actor] did start work on a fantasy feature film script called The Last Beacon and spent time trying to pursue that avenue. That then led into another feature film idea, so we were looking down the route of a feature film rather than anything else, and spent what felt like a number of years just not going anywhere.
I started thinking, what can we actually do when we don’t know investors or people with money. We concluded that with the internet – there’s an audience there, our audience is there. The crowdfunding thing which worked for Born of Hope is online, so we need to go back to that.
Many people will ask, “Why fantasy when there are so many cheaper and easier genres?” How do you respond to that?
For me, film and TV is about escapism, so I enjoy action-adventures and comedies and historical stuff – things that are not Eastenders. Fantasy is a huge genre. To me it’s a way to have the freedom to do whatever you want. I can take things I like – historical things, costumes, set design – and the joy of fantasy over period is, you can go, “I’m going to use this Viking purse with this medieval-looking helmet!” I like the freedom of fantasy. You can still have a character-driven, interesting story, set in somewhere fantastical, or even just a forest. There’s no dragons or creatures in Ren – so far – but the options are there, that’s the joy of it.
There was an enormous amount of goodwill and legions of volunteers who helped with Born of Hope. How important were those people, and finding others like them, when it came to making Ren?
Hugely important! Born of Hope could not have been made without a ton of volunteers, having no budget at all. With Ren, because we were in a similar position – which was a shame really, after all that time we still hadn’t got a big enough budget – we again had to rely on volunteers to make it possible!
There was an incredible sense of community, of shared ownership and very high morale throughout the production of Ren. Was it important to you to foster those things?
It’s incredibly important to keep morale high. I think it’s slightly easier when people are volunteering because they’re there because they want to be there and not just for the pay cheque. I was very keen to let everyone have fun on the project and also to have fun myself, because these projects are incredibly hard. So if the work was all done for the day, OK, I’m allowed to switch off now and grab a Nerf gun! People were staying there [at the studio], so they wanted to have a good time in the evening.
If we work a little later because there’s a break in the middle where we’re having a laugh, that means you can go later because everyone’s chilled rather than slogging away and not feeling like they’re enjoying themselves.
When people are volunteering, it feels like [the project] is everybody’s, and it is. People would come in and help and maybe end up designing a dress. The joy of filmmaking for me is the collaborative nature of it. There’s always someone behind you with an idea. You don’t feel like you’re ever on your own completely. If you’re at a loss, then someone else – whether it’s the DoP or the runner – [can suggest things].
Very few micro-budget productions have their own studio, but Ren took over a disused factory for several months. How did that come about, and what were the benefits of it?
The benefits were through the roof, I’d say! We wonder if the project would have happened without it.
As we were going through budgets and scouting locations, we realised how difficult it was going to be [to shoot on location] – the logistics of making the village look like the village in the script and what if it rained for that week [the location was booked for]? It was just terrifying.
We started to think, is there another option here? It was just luck that Michelle [Golder, co-producer], on a dog walk, got talking to someone who knew someone. He mentioned this place in Caxton which was really big but we wouldn’t be in anyone’s way and we could just take it over. We were going to get a really good deal because it was sitting empty. It was twice as much for six months in Caxton in comparison with six days on location. And we would have the freedom to build whatever we wanted! There was all this interior space we could build in but also have costume rooms and production offices.
I’ve always loved the idea of having a place to work where everyone can come together. It’s fantastic nowadays that you can communicate with people all over the world, but you can’t beat a face-to-face conversation with someone and being able to look at the same picture and point at it and talk about it. It meant we were able to achieve a lot more in scope but also in quality.
Perhaps the greatest achievement of the production was creating a medieval village from scratch. Building the set, sourcing enough extras and costuming everybody were three massive challenges. How did you tackle those?
I live in Cloud Cuckoo land sometimes I guess! The set build, I thought, “It’s fine, we can do this, we can build this circular wall essentially with a few alleyways going off it and fill it with some market stalls.” Chris was in charge of building the set, and did an amazing job with a bunch of volunteers that came back over and over again. Although we bought a bunch of materials we made use of an amazing site called Set Exchange which is a sort of Freecycle for sets and we found a bunch of flats on there – that helped a lot.
Populating the village was always going to be challenging. Suzanne [Emerson] who also played the role of Ida got heavily involved in helping to find extras. She’s involved in a lot of the amateur dramatics in Cambridge. It was probably horrible [for Suzanne and Michelle] but an amazing miracle for us that we’d finish shooting one day and go, “You know we’re actually going to shoot that tomorrow and we need some people,” and then the next morning you’d turn up and people would show up to do it. We had varying numbers, but there was never a day when no-one showed up.
As for dressing them – we grabbed all of the Born of Hope costumes, Miriam [Spring Davies, costume designer] had a bunch of stock stuff as well. We ended up buying a bunch of things from New Zealand, from a costume house called Shed 11 that did Legend of the Seeker. The Kah’Nath armour came from Norton Armouries; John Peck – who had been involved with Born of Hope supplying stuff for orcs – I called on his good will again.
It was lovely to make the hero costumes from scratch. Miriam and I would go through the costume designs and then we went and looked at material. Chris and I randomly on a holiday to Denmark found some material we really liked for Karn’s tunic. Ren’s dress – I bought that material ages ago and it had been sitting around. Miriam and I took a trip to the re-enactors’ market as well. And we went to Lyon’s Leathers, spent what felt like a whole day wandering his amazing storeroom and picking out stuff for different characters, for Hunter’s waistcoat and Ren’s overdress, and we got the belts made there.
I’ve heard you say more than once, “If it’s not right, it’s not worth doing.” How important is quality to you, and how do you balance that with the budgetary and scheduling pressures of such a huge project?
I’m not very good at compromising. If we’re going to spend months and months working on something that none of us are going to be happy with or proud of then it’s a waste of time and we might as well stop now. I think it’s probably that I’d like to be off in New Zealand making Legend of the Seeker, so I treat it as if I’m doing that I suppose, and I try not to let the budget or circumstances stop us from doing that.
I knew that most of the things are achievable. You know, to put together a costume that’s weathered well and looks really interesting is not hard to do, it just takes more time to do than buying it off the shelf and sticking it on, but the quality difference is so extreme. People will be much happier with you in the end if you’ve worked them hard for an amazing outcome than if you’ve worked them hard and it looks rubbish.
Most filmmakers are making stand-alone shorts or features, though the medium of web series is growing. Do you think it’s the way forward? Do you think there can be a sustainable career in it?
Ren is going to be an interesting experiment – can people watch something that, if we stuck [all the 10-minute episodes] together would be a pilot for TV – will they watch that on the web in the same way they would watch a TV thing or will they get bored and go and watch cats?
It is a new field. Although web series have been going on a long time, it’s still growing, there’s no funding in the UK, there’s no obvious way of having revenue from it, because the online platforms like YouTube, the advertising revenue is absolutely minimal as a percentage of views, and there’s only so many t-shirts you can sell. We struggled to raise money for the first season and we only raised enough to barely scrape our way through while putting in our own money.
Unless it does amazingly and maybe garners the interest of a big brand or sponsorship, if we’re having to crowdfund every time and we can’t crowdfund the huge figures that we’d need to make this, then it might not be the way forward for Ren and we might need to figure out a different thing… [unless] we get picked up by a bigger corporation like Amazon or Netflix.
We’ll see how this first season goes. We’d love it to become sustainable and a show that we can keep putting out and people can enjoy, but this is the experiment for that I suppose.
The director of photography is one of the crew members who has the greatest influence over the pace of a shoot. How long you take to light each set-up has a huge impact on how much gets done in a day. So it’s only natural that you are usually consulted on the shooting schedule during preproduction. More often than not, your pleas for more shooting days will be ignored because there simply isn’t the money. Nonetheless, it’s your duty to feedback on the schedule, and if you can be specific about your concerns then you may occasionally succeed in getting tweaks made. And if not, at least you can say, “I told you so.”
Here are some things I’m looking for when I assess a schedule.
Length of shoot. Are there enough days? Is there a second unit to mop up up anything you drop, or do you have to cover everything on every day yourself?
Turnarounds. Is there a full day of daylight exterior immediately after a night shoot, for example?
Night scenes scheduled during daylight hours. Is the AD expecting you to black out windows, or is this a mistake? I hate blacking out windows; it robs the visuals of depth.
Stunts, VFX, make-up gags etc. Has the AD factored in the extra set-up time that comes with these things? Again, if there’s a second unit for this stuff then it may not affect you.
Nightmare shots. Has adequate time been allowed for any special, fancy shots that might take longer than usual to set up?
Location moves. Are there any location moves during the day, even just between rooms in the same house? Has time been allowed for these moves? Has extra time been allowed for the first scene in each location, to allow it to be lit properly? This may be less of an issue if you have a pre-rig crew.
Easing into it. Does the shoot start off a little easier to give the crew time to get into the swing of things?
Movie star shots. Are there any big heroic or romantic moments late in the schedule? Towards the end of the shoot, everyone will be tired, and this will show on the actors’ faces. Try to have key close-ups brought forward in the schedule, or warn the AD that lighting and make-up will take longer than normal.
Seasonal variations. On long shoots, there may be noticeable changes in season (trees in leaf/not in leaf, for examples) during production, and the available hours of daylight may change. Has this been taken into consideration?
Cover sets. Has the AD got contingency plans if the weather is bad?
A good 1st AD should have thought of most if not all of these things, but it never hurts to check them out yourself.
Want to learn more about scheduling? Check out my posts on scheduling my feature film Soul Searcher and my short film Stop/Eject.
My award-winning short fantasy-drama Stop/Eject is just coming to the end of its festival run, and soon I’ll be publishing a breakdown of that run, how much it cost and how many festivals it got into. But in the meantime, here’s the director and producer’s commentary which Sophie Black and I recorded at the Cannes Film Festival in 2013.
If you haven’t seen the film, you can watch it without commentary below.
Next week I’ll be posting the cast commentary with Georgina Sherrington, Oliver Park and Therese Collins.
On a low budget project there are extra challenges for everyone. As a cinematographer, the most common problem I come across, the one thing that most often foils my efforts to make the images look good, is not the lack of time, or money, or equipment, or crew. It’s the locations.
I understand that for many small projects, even just the travel expenses associated with the DP attending the recce can be prohibitive. If that’s the case, then here are a few things you can look out for yourself. Clearly there will always be compromise in low budget filmmaking, but if you can follow these tips ,where possible, you’ll enable the cinematographer to put the most production value on screen.
Avoid locations with white or magnolia walls, particularly blank ones. They look cheap and nasty on camera and make it very hard to control the ambient light level.
Ensure that permission is obtained to set up lights on the land outside the windows. Almost all cinematography for interior scenes is based heavily on lighting from outside in. Avoid locations where it’s physically impossible to put a light outside, such as rooms that aren’t on the ground floor, unless you can afford scaffolding, heavy-duty stands or a cherry picker.
If there is a fire detection system, make sure the smoke alarms can be disabled. Many cinematographers use smoke or haze to bring a scene to life, but we don’t want to set the fire alarm off.
If the scene is set at night, choose a location that will permit nighttime shooting. Blacking out windows to simulate night during daylight hours is time consuming. It also cuts off the DP’s main place to shine in lights, and it sacrifices depth in the images by denying the opportunity for a view out of the window.
Choose locations that are appropriate for the lighting budget. It doesn’t matter what the camera’s native ISO is, no DP can properly light a classroom, or a village hall, or a car park without HMIs. If you can’t afford to hire big lights, you may well achieve better production values by choosing smaller locations.
On a low budget shoot, it’s all too easy to overlook the welfare of your cast and crew in the push to get your story in the can. I’ve been on both sides of the equation, and I’ve put together a list of suggestions to keep morale high and leave your cast and crew with warm feelings about working on your productions. These things are especially important when you cannot afford to pay people much or anything. I’ve got all of these wrong at various times in the past, sometimes several at once. I’m trying to do better though.
Be polite. Compliment people’s work whenever possible, thank them frequently and apologise when things go wrong. If people feel appreciated, they’ll go that extra mile for you.
Feed them well. I was on a shoot recently where we were served hot, home-cooked meals every lunchtime, followed by delicious homemade desserts, followed by a pot of tea. Amazing! Sadly, I’ve also done shoots where there was neither lunch break nor lunch itself – we were all expected to just keep on going. It’s essential to feed your cast and crew well to keep up morale and energy levels.
Let them see the rushes. The heads of department may all be buoyed by the creativity they’re getting to express, but what about the assistants and runners? Let them see the monitor while you’re shooting, or screen some rushes of an evening, and they’ll feel much more valued and engaged with the project.
Try to stay on schedule. When you’re not a Bectu/Equity shoot, it’s easy to take advantage of the lack of regulations and power on through that scheduled wrap time. But you’re shooting yourself in the foot, because everyone will be more tired and work more slowly the next day. And don’t forget that some crew members – the DIT, for example – still have work to do after you’ve wrapped, and people may have a long commute to get home.
Reward them. When the shoot’s over, do something to show you valued and appreciated everyone’s hard work. Throw a wrap party, or buy people little gifts, or send “thank you” cards.
Keep them in the loop. Postproduction often drags on and on when you have little or no budget, but don’t forget your production crew. Keep them up to date, and if they need material for their showreels, get it to them as soon as you can. A cast and crew screening, even if it’s just at your house, will always be appreciated, as will a DVD or Blu-ray copy if you can possibly afford it.
As you can see, we had almost £2,000 available to us in post, some of which was left over from production, but most of which came from a crowd-funding campaign. You can read my evaluation of that campaign in an earlier post.
So except for a suite of clock sound effects, which Henning convinced me were necessary to help the audio tell the story, the main costs in postproduction were those incurred by people travelling so that we could be in the same room for some of the work, and eating lunch on those occasions. It’s important to at least make sure people are fed when you can’t pay them a fee. The most expensive of these days was the ADR session, which involved me and two lead actors travelling from Hereford, Birmingham and Bath respectively to the studio in east London.
Even in today’s digital world, some files are just too damn big to send online, and such was the case with the Avid media output by Miguel ready for the grade. I therefore purchased a USB hard drive, which ended up being couriered across London a couple of times to get to where it needed to be. After the film was completed, I used the same drive to archive all of the Stop/Eject assets and project files.
In order to run the crowd-funding campaign, which lasted for most of postproduction, we needed to build our own website and cut a trailer using library music. We also attended several events to promote the campaign and the film in general, one of which charged an entry fee.
The £79.47 spent on producing the crowd-funding rewards (a.k.a. perks or gifts) was racked up mostly by the hardback glossy script books, costing about £25 each (ex. VAT). The sponsorship level required to qualify for one of these books was £100, and since you also got a DVD, Blu-ray and premiere invite for that amount, there can scarcely have been £60 left of the donation for us to spend on actually making the film! It just goes to show that you should carefully cost up your rewards before you offer them.
That £79.47 isn’t the whole story though, since the next three items listed – the screening venue hire, Blu-ray stock and dupes – were all partly for sponsors as well. (A £10 donation got you an invite to the premiere, £30 got you a DVD and an invite, and £50 got you a Blu-ray, a DVD and an invite.)
£25.61 bought me fourteen blank Blu-ray discs, most of which I got through in trial and error as I authored and tested my first ever BD. The £265.30 spent on dupes got us 60 DVDs and 50 BDs, all with full colour on-disc artwork, inlays and cases. 20 of those discs went to sponsors and approximately 50 to cast and crew, with the rest being reserved for press and festivals.
I deliberately completed the discs in time for the premiere so that I could hand many of them out in person and reduce postage costs. For those that I did post, I used only pre-loved jiffy bags which I had been collecting for some time.
All in all, I’d say almost 11% of the £1,584 raised through crowd-funding was spent on creating and delivering rewards, a little more than I would have liked. Ideally you want to spend no more than 10% of your budget on rewards.
To promote the film at festivals and beyond, we had 50 full colour folders printed, each containing five single-sided monochrome pages of text. We also paid £10 to submit Stop/Eject to The London Film Review, the hope being that good reviews would increase our chances of festival selection.
And that only really leaves the festival entry fees themselves. We’ve entered 25 to date, and the money we’re raising now should allow us to enter another 20 or so. In a future post I’ll provide a list of the festivals entered, their deadlines and fees, and the selection results.
As a cinematographer, the idea of shooting at night, working from a blank canvas, can be very appealing. As a director or producer comparing your schedule to the limited hours of daylight we have at this time of year, it can also seem tempting to shift things to after dark. By all means do so; it will probably look great on screen, but do consider the following things first…
Let’s not beat about the bush: it’s unpleasant. Human beings are not built to work in the dark. It’s usually cold and when it rains as well it’s one of the most depressing experiences you can have on a set. If you shoot at night, morale will suffer.
It’s slow. People don’t work as fast at night, because they’re tired and cold and they can’t see what they’re doing very well. Also everything has to be lit, which is very time-consuming. Expect to get about half as much done as you would during the day.
Location owners may not like it. Most premises will be closed at night, which usually makes it easier to film there, but the location owners will need to find a member of staff willing to stay up all night and keep an eye on the place. Could be expensive.
Power can be an issue. You’ll be using lots of lights, and homes and businesses you might normally run power from will not be so readily accessible after hours. You’re probably in generator territory, which means hire costs, transportation issues, refuelling, annoying trip-outs even though you’re drawing a full kilowatt less than the generator’s alleged maximum load… and of course nightmares for the sound department.
Other logistical things which are straightforward in the daytime can prove difficult at night, like catering and access to toilet facilities. Crews need a lot of hearty, hot food to get them through the night, but who’s going to cook it or warm it up at 2 o’clock in the morning? Hot beverages should also be in plentiful supply.
Many buildings have some kind of external lighting than comes on at night, either on a timer or motion-activated. The DP is unlikely to want that on, so the locations department must ensure access to the switches.
Generally locations will be quieter at night, but beware of drunken revellers, street-cleaning machines and automatic systems that kick in in the middle of the night.
On A Cautionary Tale ,we have a script that is set entirely in daylight, but in order to fit it all into three days of shooting, some of it will almost certainly have to be done after dark. The most important question must always be: is it right for the story? In our case, with the film’s supernatural undertones, I think darkness can only add to the atmosphere.
Tomorrow the film I’m currently DPing, The Deaths of John Smith, has an extremely packed schedule. This has got me thinking about how a filmmaker can keep themselves on schedule when faced with a seemingly impossible amount of material to get through.
The most effective action is of course to take out a big red pen and start cutting down the script. I know personally I find this very difficult, particularly if I’m both the writer and the director, because I’ve convinced myself by this point that everything in my shooting draft absolutely has to be there. Even though I know that, when I get to the edit, some scenes will inevitably get deleted and some dialogue will get trimmed. The challenge is to identify those trims now, on set, and save myself the trouble of shooting them.
Beware that simply cutting some dialogue is unlikely to have a signficant effect on your schedule, because most of your time on set is spent not shooting or even rehearsing, but setting up. Take a long, hard look at your shotlist or storyboards. Do you really need all that coverage?
Consider a Single Developing Shot (SDS). This means shooting an entire scene in just one set-up, with some camera movement and perhaps some dynamic blocking to maintain interest. The danger here is of doing a ridiculous number of takes of this one set-up because you know you have nothing to cut to if it’s not perfect (a trap I’ve fallen into more than once). I would advise qualifying your SDS with a cutaway or two to claw back a bit of flexibility in the edit and ease the pressure on the master shot.
If you can’t see a way to reduce the number of shots you need, consider ways to make those shots quicker to film. The most time-consuming shots for a director of photography to light are reverses, where the camera flips around to shoot in the opposite direction to all the previous angles, meaning every light has to be moved, along with the video village and all the piles of idle equipment in the background. Can you get away without a reverse, by changing the blocking a little? That character who has their back to camera – could they cheat their profile towards us a bit? It’s cheesy and not very realistic, but TV shows often achieve this by having one character talk to another’s back.
Down-the-line close-ups are also quick to do. This means that, after doing your wide, you leave the camera more or less where it is (and, crucially, the lights too) and put on a longer lens to get your close-ups. Watch your continuity carefully, because down-the-line cuts will really show up any errors.
If all else fails, the wrap time is looming and you’ve still got half a dozen set-ups to get, it’s best if those set-ups are close-ups or even cutaways. Because you and a skeleton crew can come back another day, maybe to a different location, maybe with a stand-in for your lead actor, and shoot tight pick-ups. Clearly this isn’t going to work with a wide master shot, for which you would need your whole cast and crew back, and the same set/location.
Finally, when working as a DP I have occasionally been asked to speed up the shoot by not lighting it. It is usually at this point that I feign hearing problems. Yes, not lighting stuff will speed up the shoot enormously. But you’re no longer making a professional film; you’re making a home video with an expensive camera. Don’t ask your DP to do this – you’ll only offend them. Instead, perhaps ask what camera angle would require the least re-lighting.
What tricks and techniques have you used to speed up your shoots?