I joined this social media platform last summer, after hearing DP Ed Moore say in an interview that his Instagram feed helps him get work. I can’t say that’s happened for me yet, but an attractive Instagram feed can’t do any creative freelancer any harm. And for photographers and cinematographers, it’s a great way to practice our skills.
The tips below are primarily aimed at people who are using a phone camera to take their pictures, but many of them will apply to all types of photography.
The particular challenge with Instagram images is that they’re usually viewed on a phone screen; they’re small, so they have to be easy for the brain to decipher. That means reducing clutter, keeping things bold and simple.
Here are twelve tips for putting this philosophy into practice. The examples are all taken from my own feed, and were taken with an iPhone 5, almost always using the HDR (High Dynamic Range) mode to get the best tonal range.
1. choose your background carefully
The biggest challenge I find in taking snaps with my phone is the huge depth of field. This makes it critical to have a suitable, non-distracting background, because it can’t be thrown out of focus. In the pub photo below, I chose to shoot against the blank pillar rather than against the racks of drinks behind the bar, so that the beer and lens mug would stand out clearly. For the Lego photo, I moved the model away from a messy table covered in multi-coloured blocks to use a red-only tray as a background instead.
2. Find Frames within frames
The Instagram filters all have a frame option which can be activated to give your image a white border, or a fake 35mm negative surround, and so on. An improvement on this is to compose your image so that it has a built-in frame. (I discussed frames within frames in a number of my recent posts on composition.)
3. try symmetrical composition
To my eye, the square aspect ratio of Instagram is not wide enough for The Rule of Thirds to be useful in most cases. Instead, I find the most arresting compositions are central, symmetrical ones.
4. Consider Shooting flat on
In cinematography, an impression of depth is usually desirable, but in a little Instagram image I find that two-dimensionality can sometimes work better. Such photos take on a graphical quality, like icons, which I find really interesting. The key thing is that 2D pictures are easier for your brain to interpret when they’re small, or when they’re flashing past as you scroll.
5. Look for shapes
Finding common shapes in a structure or natural environment can be a good way to make your photo catch the eye. In these examples I spotted an ‘S’ shape in the clouds and footpath, and an ‘A’ shape in the architecture.
6. Look for textures
Textures can add interest to your image. Remember the golden rule of avoiding clutter though. Often textures will look best if they’re very bold, like the branches of the tree against the misty sky here, or if they’re very close-up, like this cathedral door.
7. Shoot into the light
Most of you will not be lighting your Instagram pics artificially, so you need to be aware of the existing light falling on your subject. Often the strongest look is achieved by shooting towards the light. In certain situations this can create interesting silhouettes, but often there are enough reflective surfaces around to fill in the shadows so you can get the beauty of the backlight and still see the detail in your subject. You definitely need to be in HDR mode for this.
8. Look for interesting light
It’s also worth looking out for interesting light which may make a dull subject into something worth capturing. Nature provides interesting light every day at sunrise and sunset, so these are good times to keep an eye out for photo ops.
9. Use lens flare for interest
Photographers have been using lens flare to add an extra something to their pictures for decades, and certain science fiction movies have also been known to use (ahem) one or two. To avoid a flare being too overpowering, position your camera so as to hide part of the sun behind a foreground object. To get that anamorphic cinema look, wipe your finger vertically across your camera lens. The natural oils on your skin will cause a flare at 90° to the direction you wiped in. (Best not try this with that rented set of Master Primes though.)
10. Control your palette
Nothing gives an image a sense of unity and professionalism as quickly as a controlled colour palette. You can do this in-camera, like I did below by choosing the purple cushion to photograph the book on, or by adjusting the saturation and colour cast in the Photos app, as I did with the Canary Wharf image. For another example, see the Lego shot under point 3.
11. Wait for the right moment
Any good photographer knows that patience is a virtue. Waiting for pedestrians or vehicles to reach just the right spot in your composition before tapping the shutter can make the difference between a bold, eye-catching photo and a cluttered mess. In the below examples, I waited until the pedestrians (left) and the rowing boat and swans (right) were best placed against the background for contrast and composition before taking the shot.
12. Quality control
One final thing to consider: is the photo you’ve just taken worthy of your Instagram profile, or is it going to drag down the quality of your feed? If it’s not good, maybe you should keep it to yourself.